When I'm talking to businesses about positive promotion, I often mention that entering awards is a great way to raise your profile.
The challenge for busy businesses is finding the time to write awards entries. Depending on the format it can mean researching and finding supporting evidence, completing a questionnaire or writing a chunky recommendation. Although I'm often asked to write entries for private and public sector clients, I've not entered any for my own business since setting up Caittom Publishing in 2010.
Last week I was shocked and delighted to find out that someone had done the hard work for me. I received a call saying I was a finalist for the Touch FM 2014 Pride of Burton Awards in the category of Business Person of the Year.
I must say that it's flattering to be secretly nominated for an award - and it also means I escaped the graft of carefully choosing the words.
I'm now looking forward to a great night out at the awards ceremony at Branston Golf and Country Club on Friday June 6 - chiefly because I'll be able to cheer on a host of other local people, businesses, good causes and schools who have contributed to our home town.