Tip 1: Why do you want to write a newsletter in the first place?Creating quality content for a target audience on a regular basis is going to take up some of your valuable time. Even if you outsource production of your newsletter you will still need to spend time planning and checking the content, creating any offers you may want to include in the newsletter and overseeing how it is marketed. Can you identify a clear audience for your newsletter - existing customers, members of your club or group, visitors to your website - and do you have things to say on a regular basis that they will WANT to read, and will this benefit your business in some way? If not, maybe you could spend your time more productively on another marketing activity.
Tip 2: Set objectives for your newsletter and decide how you will measure successWrite down what you want your newsletter to achieve, which will depend on the type of business or organisation you run. Possible objectives could include: driving traffic to your business website; new sales; new leads; keeping your customers or members engaged and loyal; encouraging downloads of resources you've created; raising your profile. Is your newsletter going to be email and online only, or is there a valid business argument for sending out print copies as well, or instead?
Set some measurable targets so that you know whether you're getting a return on any time or money you are investing in your newsletter. Targets could include: number of newsletter subscribers; click-throughs to your website; number of downloads; direct sales; use of exclusive discount codes only published in your newsletter; reviews, testimonials and feedback received.