|Speaking at Stafford LiveWiREs June meeting|
The meeting of Stafford LiveWiREs was in the beautiful setting of The Moat House Hotel at Acton Trussell.
The room was full of women who have started their own businesses and after my presentation they worked in small groups to plan how to apply my advice and tips into their online marketing strategies.
There was a lot of discussion about the best ways to create newsletters that work well on mobile phones. A number of the businesswomen were rightly concerned that using big images to show off their products and services could be an issue for people accessing their emails on a phone.
One of the regular e-newsletters I create for a customer is also converted into a print version that goes to a smaller number of subscribers via good old-fashioned 'snail mail'. It is worth remembering that sending content by post can still be an effective way of promoting your business. In 2014 we receive far less junk mail through our letterboxes, so newsletters, leaflets and other high quality material that is personally addressed, professionally designed and printed can impress and influence people.
Whether you are sending newsletters or marketing mailshots by email, or through the post, the key is to keep the content relevant to your target audience; think what they want to receive from you and how you can deliver that and meet your business objectives.