Wednesday, 1 October 2014

Four good reasons why your business could benefit from blogging

Do you need convincing that blogging is a way of helping your business to grow? Or have you heard about what blogging can do for your business, but you don't know where to start?

I'm delighted to have been invited to speak about the benefits of business blogging at the October 8th meeting of the Angels In Business business growth group in Sutton Coldfield.

My session will be focused on practical tips and inspiration to help you write like a 'pro' and promote your business through writing articles and blogs. The meeting will run from 9.30am to 11.30am at The Kings Arms, Coleshill Rd, Sutton Coldfield, B75 7AA, and the £25 meeting fee includes refreshments.You can book a place online or call Clare Whalley on 07739 196896.

As well as a different speaker each month, the Angels In Business meetings offer members and visitors a chance to network and give a 60-second presentation about their business or company. Genuine referrals and testimonials are shared and the group is ideal for businesses that are serious about growing and developing.

Meanwhile, here's four good reasons why you should seriously consider investing some of your valuable time in blogging for your business.

1. There are SEO benefits to writing regular blogs about your business. Google wants to drive more people to quality websites that are relevant to their searches - so by writing useful articles that help and interest your customers, and potential customers, you can improve your ranking on search engines.

2. Blogging is a way of showcasing your skills and knowledge, reassuring potential customers that you are worthy of their trust and their money. This also helps if you want to establish yourself as a 'go-to' expert who is quoted in print and online, or sits behind a radio microphone or on the sofa in a TV studio when there's a news story relevant to your expertise.

3. Blogs reinforce the calls to action that you have in place on your business website. Compelling, persuasive writing and 'storytelling' on your blog can encourage people to sign up for your newsletter, pick up the phone or send an email enquiry.

4. Good blogs are more than just a channel for broadcasting sales messages. They are also an opportunity to build a community and improve communication between a business and its customers. Take the opportunity to ask questions and listen to the answers. Learning more about your customers, their problems and priorities helps you to improve the service you offer and perhaps diversify into new areas.

At next week's workshop I'll also be talking about how to tap into a never-ending stream of ideas for topics for your business blog, how to develop your writing style and how to make your blogs interesting to people and search engines.

If you are interested in a workshop about blogging for your organisation, I'd love to hear from you. Contact me here.

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