I've been a big fan of Small Business Saturday since I heard Shadow Business Secretary Chuka Umunna talk about it at the spring 2013 conference of the Federation of Small Businesses.
UK Small Business Saturday happened in December last year and secured support from all political parties who recognised the massive contribution that small businesses make to our economy.
Small Business Saturday has boosted income for independent traders in the USA for a number of years. The idea is that on a given day everyone is encouraged to spend money with small businesses rather than big chains. It is also a chance to celebrate the achievements of entrepreneurs and the diversity and innovation that small businesses bring to our high streets, our business hubs and the internet. Last year, in the UK, more than £460 million was spent with small businesses on the day.
Burton Small Business project, which aims to support and promote other firms and sole traders in the run-up to Small Business Saturday 2014 - and all-year round.
We have put together a free guide that anyone can download from www.burtonsmallbusiness.co.uk/guide.html. It contains tips about growing your business through:
• Creating compelling and persuasive content for websites and print;
• Public relations activity to raise awareness of your business;
• Creating promotional videos and strong visual brands;
• Advice on personnel and employment law issues.
My partners in this enterprise are freelance PR company FCM Associates; film, animation and media company Red Door Studios and human resources services and support company HR Protected.
On Small Business Saturday - December 6, 2014 - we will be hosting an informal business surgery over coffee and mince pies. ANYONE running a small business, or thinking of starting one, is welcome to drop in and pick our brains between 11am until 1pm at the offices of HR Protected, 11a Faraday Court, First Avenue, Centrum 100, Burton on Trent DE14 2WX.
I am also delighted to say that the mince pies at our event will be supplied by local business Helen's Bakehouse and Tearoom - who I have been working with on content for her new website going live any day now. You can book a free place for our Small Business Saturday surgery here on Eventbrite.
I have also set up a Burton Small Business Pinterest account and would love to hear from local businesses working in Burton-on-Trent who have images they would like to contribute to raise their profile.
You can also follow us on Twitter at @BurtonSmallBiz.