Tuesday, 10 March 2015

A writer promoting Pinterest? What's that about?

I loved scrapbooks when I was a little girl.

I was never one of those elegantly creative scrapbookers who designed albums full of beautiful pages cleverly constructed with images and lovely typography. I was the sort of collector who hastily cut out pictures of pop bands, films and TV shows I loved and glued them on to the pages of a store-bought scrapbook. It was a way of keeping the things I loved, the things that made me happy, close to me.

I think that's why I love Pinterest.

Some people describe Pinterest as a virtual scrapbook - but it's probably more like a virtual notice board.

You can pin images and videos that you find online, or which are stored on your own computer, laptop or mobile device. You can also follow other people's Pinterest boards and pin their images to your board.

Pinterest gets less coverage in the UK than social media channels such as Twitter and Facebook, but it can be a great way for businesses to raise their profile and engage with customers. Using their own images - and sharing 'pins' from other people's boards - they can show their vision and values and tell their story in a compelling and interesting way.

One of the Pinterest accounts I have set up is for amateur theatre group, Little Theatre Company.

The boards I have created include a mixture of rehearsal shots of our productions and also complementary videos and images I have found by searching on Pinterest. It's easy to eat up the hours once you start browsing boards created by brands, companies and individuals across the world.

I'm going to be talking about Pinterest at the WiRE Burton network group on Wednesday March 25 at the Brewhouse arts centre, and explaining about getting started with public or private boards, how to link to your website and how to drive traffic and engagement.

Pinterest is all about visual appeal - so it may seem strange that a writer is talking about it at a networking group - but the words you use on Pinterest will be key to helping you build an audience.

Also, sometimes a picture really is worth a thousand words.