Thursday, 22 October 2015

LinkedIn changes get its users buzzing

Do you like LinkedIn because it is not the same as other social media networks?

Do you appreciate its business focus that allows you time away from the gimmicks and gizmos of other social media channels?

Well, in that case you might be one of the users feeling a bit peeved about some of its latest changes.

Both the LinkedIn messaging system and LinkedIn Groups have had a massive overhaul.

For example, when you send a message to your LinkedIn connections, you can now add a sticker of a cup of coffee, or a cat, a GIF or an emoji from a selection that LinkedIn has picked to add a bit more 'personality' (so LinkedIn says) to the conversations you're having.

Many of us dislike change, but social media channels need to keep evolving and they are bound to look at the trends and changes in how people are creating and sharing content and communicating with one another.

One of the issues we have as loyal users of channels and websites is that they often don't tell us that change is on the way. We just log on one day and it all looks a bit different. My favourite image creation website Canva.com is one that has had a new look this week.

I've written in more details about the LinkedIn changes to messaging and Groups in a blog this week for Cartwright Communications.

The changes certainly aren't going to make me abandon LinkedIn. I'm a big fan of the way it can bring buyers and suppliers together and help businesses and professionals to raise their profile and showcase their products and services. I'm looking forward to delivering a sold-out course on using LinkedIn for Business for Enterprise Nation in November in Burton-on-Trent. I'm also going into a number of Midlands companies in the coming weeks to help them make better use of LinkedIn and delivering some one-to-one coaching.

Do leave me a comment if you have an opinion to share about the recent changes to LinkedIn. I'd love to know whether you are 'for' or 'against'.

Wednesday, 14 October 2015

Big thanks to Smart Little Web

Being one of this year's #SmallBiz100 companies is proving to have lots of benefits for me and my company. One recent unexpected bonus was a glowing review online for my Caittom Publishing website from web development company Smart Little Web.

Smart Little Web reviews Caittom Publishing website
It's always good to get an independent (and expert) opinion of how you are promoting your business.

When you focus on helping businesses to find the right words to reach their target audience, as I do, you would hope that your own message is getting across.

I was delighted to get the Smart Little Web seal of approval for the content on my website. You can read what its team thought about my website - and those of other recent #SmallBiz100 companies - in this article on its blog.

Smart Little Web is also a #SmallBiz100 company, chosen by the Small Business Saturday team to represent all the UK's small businesses. One of the 100 is profiled each day in the run-up to this year's Small Business Saturday on December 5. Read more about the Small Business Saturday movement here. Maybe next year you might want to apply to be in the #SmallBiz100? I can thoroughly recommend it.

I joined the Federation of Small Businesses soon after I set up my business five years ago. It was lovely to feature on the cover of the Staffordshire & West Midlands edition of FSB magazine The Voice, along with Birmingham #SmallBiz100 company and fellow FSB members Bert & Gerts. Thanks to the FSB's Karen Woolley for all her help and support.