Here are my 10 top tips for Do It Yourself Public Relations, which I shared at the Connect Networking meeting.
3. Always remember that to win people's attention you need to add value by providing information that helps others or makes their life better or easier, not just self-promotion.
5. Make sure you have a relevant, professional-looking image to send to illustrate your story and send a small version of it with your release, DON'T send huge images to any publication without being asked, but tell them there is a high resolution image available if they want it. Keep your press release to a page - two at the most - and include all your contact details. If you are targeting a magazine, many of them have long lead times, planning their editorial schedules months ahead in many cases.
9. Make it happen: create your own media opportunities. For example, a crafts person could organise a competition for children to promote their family-friendly venue or the classes/workshops they run. Get together with complementary businesses to run a one-off workshop - FREE or at minimal costs. Send a press release to promote it and then a follow-up article after the event with pictures.
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