When you’ve got a busy business to run, and if creating content and managing social media channels isn’t the thing that you enjoy most, it can be easy to push it down the to-do list and get on with other tasks.
You can make life easier for yourself by planning your social media content in advance, but remember to stay focused on providing value to your audience and using the relationships you develop to support your business objectives.
Creating a content calendarTo begin with I would recommend creating a calendar spreadsheet for the next six months. Start by putting in the landmark dates such as Easter, Valentine’s Day, Mother’s Day etc. If you run a retail business or a restaurant then it’s obvious that those times of the year offer marketing opportunities to raise awareness of gift ideas and themed menus that you can offer and promote. But if you are a business-to-business company you can still use these milestones as the subjects of social media posts and blog ideas. For instance, if you are a business coach you could use Valentine’s Day as a hook to write about how you can help business owners to fall back in love with their businesses.
You need to add more events that are specific to your industry or sector to your content calendar. Google is a good place to start searching for national and international events that can be the inspiration for content. If you offer hair and beauty services you might want to note down glamorous red carpet events such as the Oscars and the BAFTAS, ready to talk about who was turning heads and why. If you provide health and fitness advice and products you may want to search for health awareness days, weeks and months and add those to your calendar.
Between these events you can think about topics that will be interesting to your ideal customers. Put yourself in their shoes and think about what they will find interesting and useful.
Write down questions that you have been asked about your business by customers, or businesses that you network with, and use these as inspirations for social media content.