Some of these are private while others are public sessions. All of them will be focused on empowering companies to get the results that matter to them from social media channels.
Key objectives may include raising their profile; reaching a niche audience; making new connections; showcasing their experience and expertise; establishing thought leadership; generating leads and prospects. In order to achieve these objectives it is important to listen to your target audience, understand their problems and be clear on how you can help them and make their lives easier.
At a face-to-face business networking event, there are two approaches that won't get you very far:
1. Sitting in a corner and talking to no-one.
2. Being the annoying salesman who is in everyone's face with a 'buy from me now' approach.
It's just the same on social media, and yet some businesses still think they can behave on LinkedIn, Facebook and Twitter in a way they would never consider in the real world.
It's important, as part of any social media strategy, to measure the results you are getting and the impact the content that you create and share on social media is having.
So where can you find out more in May?
Two events I'm speaking at are run by women's business networking groups. On Friday May 5 I'm talking about Facebook for business at the Connect group for West Midlands women in business. This is a one-seat networking group based in Tamworth, so if you would like to visit for this meeting, check the details here.
One week later I'm presenting on the new LinkedIn at Lichfield's WiRE (Women in Rural Enterprise) group. All women are welcome at this event - but please book in advance here.
In addition, I am working privately with a number of businesses in sectors including construction and the legal profession to help them develop greater knowledge and confidence in using social media channels to achieve their specific business goals.
I would also be delighted to chat informally to any businesses at the next MeetUpMarston's event at Marston's Brewery, Burton-on-Trent, on Thursday May 18, between 6pm and 8pm. I am not doing a formal presentation that evening but it's an opportunity to meet new connections from a wide range of sectors. Tickets are on sale, costing £10 each, here.
|MeetUpMarston's photo by David Gough Photography|