Monday, 26 February 2018

What's your BIGGEST writing problem?

Many business owners tell me that when it comes to creating content about their business they have one (or more) of these problems:

1. They don't have the time to write blogs, newsletters and news articles.
2. They don't enjoy creating content - so it always gets bumped to the bottom of the to-do list.
3. They aren't confident about writing and feel they don't have the skills to write engaging copy, news articles, blog posts or newsletter content.

Photo by Kaitlyn Baker on Unsplash
I think 1. and 2, are really the same problem. It's very easy to say you don't have time to do something that you don't want to do.

Everybody has 24 hours in a day and if you want to do something, or you make it a priority, you can always find time.

We have all had one of those days when you start off with a to-do list that has a job on it we really don't want to tackle. It is so tempting to find other things that we will enjoy doing more, or that we feel are more important to our business, and let them jump the queue.

Perhaps you have come across a self-help book called Eat That Frog! by Brian Tracy, which urges you to get your 'worst' task done first thing in the morning. It might be making a tricky phone call, sorting out some boring but essential administration work or writing a long overdue blog post. After that you should be able to breathe a contented sigh and sail through the rest of your day feeling smug and self-satisfied.

That tough approach might work well for some people, but maybe there's another way. After all, life is too short to spend time dreading a task and then steeling yourself to get it done and out of the way.

Maybe you can change your mindset and feel happy about doing the task because of the benefits it will bring to you and your business?

If it's a task, such as writing, that you can do from anywhere, perhaps you can take yourself off to your favourite coffee shop, or to a place in the countryside that you love, and tackle your writing there. It's amazing how a change of scenery can get the creative juices flowing and demolish writer's block.

Sometimes it makes sense to delegate jobs that you don't enjoy, and which aren't your area of expertise, to someone who will enjoy them and do a good job. This allows you to get on with the things you love about your business.

For example, I certainly don't enjoy wrestling with IT - and it's not why I set up my own business - but once I left corporate life in 2010, I could no longer pick up the phone to the IT department and ask them to come and sort out my ailing computer.  So, I've found an IT expert who helps me whenever anything goes wrong or needs upgrading. He can sort things in 10 minutes that would take me hours of research and effort.

I love putting myself in the shoes of a business owner and writing case studies, articles, blog posts and features for them and it's rewarding to hear how I am making their lives easier. A customer recently emailed me at the end of a project and said: "Can I just say working with you has been great, so easy, I really didn't need to assist much at all, which meant I could leave you to get on with it, while I got on with my other jobs. Thank you."

If you do want to write your own content, I can also provide one-to-one coaching and support to give you skills and confidence in telling the stories that will make you memorable and prompt customers and prospective customers to pick up the phone, send an email or engage with you on social media. Get in touch to find out more.